This law, signed in by President Bush in 2003 creates some specific guidelines as it relates to the sending of marketing related email. It is critical to any successful email marketing strategy to adhere to these guidelines as a minimum standard. Follow this link for more information about the CAN SPAM Act of 2003.
One Click Unsubscribes
The “Insert Unsubscribe Link” button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries. Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind. You can also create custom unsubscribe pages where you can add messaging designed to try to save contacts from unsubscribing.
Automatic Bounce Handling
Bounced emails (both soft and hard) are processed and removed from your list for you automatically, meaning your list is always clean.
You can also export a list of which email addresses bounced and see both soft and hard bounce details.
Contact Details in Footer
MyEmailProgram allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.
“Do Not Mail” List
The built-in email suppression tool allows you to keep lists a list of contacts who shouldn’t (and won’t) be sent your emails under any circumstance.
Double Opt-In Confirmation
Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list. While double opt-in is an optional feature it is encouraged to keep delivery rates high and manage your sending reputation.