This suggests that while email marketers are consistently effective at writing catchy email subject lines, the content is not good enough to encourage the marketplace to click through. Clicks ultimately drive the sales and actions from which advertisers measure engagement and return on investment.
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Email Open and CTR Ratios are up in 2012
By MyEmailProgram Admin on August 20, 2012 in Email Marketing, Studies Research and Stats
It would seem that consumers are becoming more responsive to emails and/or marketers are getting better are finding relevant information for relevant markets. Either way I’d say its good news for you and your business.