Email Open and CTR Ratios are up in 2012

A spot of good news this weekend! According to recent reporting from the Direct Marketing Association, email open ratios are going up despite a general decline in other online marketing platforms such as display advertising.

It would seem that consumers are becoming more responsive to emails and/or marketers are getting better are finding relevant information for relevant markets. Either way I’d say its good news for you and your business.

email marketing chart

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