Bug Fix – Statistics Page

A bug was found in the update from July 20th. The bug was causing Statistics to not render when email campaigns were sent or otherwise display incorrectly. This bug was repaired on July 24th. All systems go! Jacob S Paulsen

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Increased Sending Speed

On July 20th, 2012 we successfully performed several system updates designed to allow our clients to send email faster than before. We have doubled the previous threshold of “number of allowed emails” per hour per user.

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Warming Up an IP Address

As you probably know, as a sophisticated email marketing professional, you want your own dedicated IP address from which to send your email campaigns. More information about the difference between shared and dedicated IPs can be found on our site but today we want to address the important topic of establishing a positive profile for your dedicated IP address.

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Shared VS Dedicated IP Address for Email Sending

Internet Service Providers (ISPs) are the gate keepers of email. They decide if the emails you send to your contacts will get through the SPAM filter or not. ISPs identify incoming mail not by the email address from which it is sent, but by the IP address from which it is sent. ISPs will over time develop a profile for each IP address sending email. So,

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What to Send to Your Contacts

The most effective way to build and maintain an email list is to offer educational information about your industry. If you are an attorney write short newsletters about identity theft, law enforcement confrontations, business incorporation, etc.

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