Email List Segmentation – How and Why
Increased ability to target consumers in critical no matter what your marketing vehicle is. Within the digital space, and specifically as it relates to email marketing, creating targeted segments is as easy as you make it. The key is to start early.
Read MoreGeo-Tracking Feature Beta
We have been listening to you and are pleased to announce a new feature set that is currently under development in MyEmailProgram.com Upon completion this will create immediate value for all of our clients. We are working on the addition of geo-tracking capabilities to your email campaigns that will allow you to identify where in…
Read MoreWhy Consistency Is Critical in Email Marketing
Do you currently keep a publishing calendar for your eNewsletter? When people subscribe to your blog or email newsletter they want to know what to expect in terms of content and frequency.
Read MoreEmail and Direct Mail are the Most Used Marketing Channels
According to a study conducted by Target Marketing, Email and Direct Mail continue to be the most used marketing channels. Surveys of almost 20,000 marketers concluded that Email is the highest return on investment of any of 19 marketing methods listed in the survey. Why might this be?
Read MoreHow to Code HTML Email Correctly
Designing HTML email is not the same as designing HTML web pages. Email clients cannot read the modern CSS and other code that web browsers so easily render. There is a certain art form to creating HTML email templates and today we want to share an infographic from Litmus that we felt was particularly helpful.
Read MoreThe Power of the Welcome Email
The most critical reason welcome emails are powerful is because they set a precedence in the user’s email client inbox for future email delivery. If your subscriber sees the email immediately following their subscription they are very likely…
Read MoreEmail Campaign Inbox Arrival Time Performance Indications
Recently, industry leader StrongMail.com released the results of a 2012 email delivery performance survey. The purpose of the survey was to explore how the timing of email delivery directly affects performance of key engagement indicators.
Read MoreNew Data Suggests Email Open Rates Up While CTR is Dropping
This suggests that while email marketers are consistently effective at writing catchy email subject lines, the content is not good enough to encourage the marketplace to click through. Clicks ultimately drive the sales and actions from which advertisers measure engagement and return on investment.
Read MoreBeware of Canada’s Email Opt-In Laws
If you do regular advertising or marketing with Canadian consumers this would be a good time to double check your current systems and policies. Make sure you are compliant.
Read MoreEmail Open and CTR Ratios are up in 2012
It would seem that consumers are becoming more responsive to emails and/or marketers are getting better are finding relevant information for relevant markets. Either way I’d say its good news for you and your business.
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