Blog & Resources
Email marketing tips, deliverability advice, and platform news for businesses in the firearm industry.
Preheader text is the preview line subscribers see right after your subject line. Here’s why it matters, how to write a good one, and how to set it in MyEmailProgram.
List-Unsubscribe headers put an Unsubscribe button right next to your name in Gmail, Yahoo, and Outlook. Here’s why inbox providers require them, why subscribers appreciate them, how they cut spam complaints, and how to turn them on in MyEmailProgram.
If they can’t be automated manually follow each of these steps every 3-6 months depending on how much email you send. The more frequent you send the more often you should clean your list.
The first thing people do in the morning when checking email is to delete about half of all the unread emails in their inbox. All of the stuff they are subscribed to that they just don’t feel they have the time to review first thing in the morning in their rush to get going
Leverage the Google Plus Profile in Gmail inboxes. If your from email address is verified on a Google + profile, your profile image will show up on the right hand side of the screen along with
You can’t always be at your desk and now it is easier than ever to manage your campaigns and subscribers on the go. Recently we rolled out a new function to MyEmailProgram.com that gives you a mobile friendly interface when accessing the application from your mobile phone.
Unicode symbols are often call Glyphs and they draw a lot of attention in a subject line when used on occasion to draw a little extra attention. There are thousands and thousands of available Glyphs that you can use.
You can invite blog readers to subscribe to hourly, daily, or weekly digests of updates from your blog. Manage subscribers, email campaigns, and stats the same way you already do with MyEmailProgram.
In looking at our own data and when weighing in with other industry experts like Digital Marketer we have nailed down 4 core types of subject line copy that consistently drive the top results.
On July 1st, 2014 the new changes to the Canadian Anti SPAM Law went into effect. This new legislation is designed to protect consumers from unsolicited email from those who would otherwise abuse email sending. Below we will outline the core takeaways and how this may change how you currently operate.
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