However, when you look at the core data, the more images included in an email campaign the lower the overall CTR became as shown by the graph from the report.
Archive | Email Marketing
Email Signup Form WordPress Plugin: iContact, Interspire, MailChimp, GetResponse
Sometimes people find that WordPress doesn’t like advanced code like the optin form HTML code provided by many email marketing platforms. There are a variety of ways to embed the default form into your WordPress pages, posts, and widgets (try the Global Content Blocks plugin) but if you are looking for a shortcut to a […]
The CAN-SPAM Act of 2003 – Email Marketing Compliance
This law, signed in by President Bush in 2003 creates some specific guidelines as it relates to the sending of marketing related email. It is critical to any successful email marketing strategy to adhere to these guidelines as a minimum standard. Below is a summary as it is laid out on the Wikipedia page.
Introducing GeoLocation Tracking and Reporting for Email Campaigns
We are excited to introduce you to GeoLocation reports. GeoLocation reports allow you to see exactly where each of your subscribers is located when he/she opens an email campaign and when they click on any link in your campaign.
Emails Sent Late at Night Get Best Open and Clickthrough Rates
Charting all the various email that was sent based on the time of day it was sent there is not a significant increase in open rates across the several time periods. There begins to be a larger increase when looking at click rates but no matter how you slice the data it is clear that […]
Users Reach First for Tablets to Read and Send Email
The below graph by eMarketer.com shows that even for sending email users who own iPads reach for that device 48% of the time compared to only 41% of the time on their PCs or Macs. Perhaps more relevant to our blog readers are the numbers about reading email which suggest that iPad owners reach for […]
How Long Should Your Email Subject Lines Be
Email marketers know that the subject line is perhaps the number one most critical component to any successful email campaign. The subject determines if the consumer is going to open and engage with your email content or not.
The Best Day to Send Email for High Open Rates and Click Thru
We don’t believe there is a correct answer. The best day is unique to your email list and your target consumer. Only over time can you do enough testing to discover for yourself when you achieve the best open rates with your audience.
How to Correctly Embed a Link: Avoiding SPAM Filters
Recently we had a client whose email campaign was found in far too many SPAM folders for his comfort. When he reached out to discover what the issue had been we realized that we have never addressed this here on our blog. So for the benefit of all Email Marketing professionals please follow along below.
Which Browsers to Test For: Webmail Compatibility
While most core code is universal among browsers, good programers and designers know that you have to test everything to make sure it renders correctly in each of the most popular browsers.