Our powerful segment builder allows you to create pre-built segments of one or more of your contact lists based on rules that you set. These segments can be saved and used later for sending. You can select as many rules as you chose and can make the segment builder look for all of the rules (AND) or any of the selected rules (OR).
Rules can be created based on:
- Activity Status
- Confirmed Status
- Having opened/not opened an email campaign
- Having clicked/not clicked a link
- Email address containing/not containing
- Date added to list (before, on, between, after)
- Any other custom field you have added to the list such zip code, state, phone, custom date, etc.