Re-Engage Contacts After Set Days of Inactivity

Within MyEmailProgram you can create campaigns to re-engage inactive subscribers. Set the system to check your contact list to identify contacts that either not clicked or not opened your campaigns and autoresonders over a designated number of past days. Then, choose if you want to move these identified contacts to a new list where you can continue to engage them with new messaging.

Re-engagement campaign setupFor example, you may have a large number of contacts on your contact list that are no longer engaged with your campaigns. They may not be opening the emails or clicking on your links anymore. Instead of continuing to hit them with the same content as the rest of your engaged list you probably want to start a different a new conversation with them to get them re-engaged. This feature will allow you setup campaigns that will check your contact list for a set number of days in the past, identify contacts who have not opened or clicked, or both, and then move them to a new contact list (optionally deleting them from the original list). With the contacts on the new list they can get a new set of Autoresponders specifically inviting them to re-engage with your product or service.