The first thing people do in the morning when checking email is to delete about half of all the unread emails in their inbox. All of the stuff they are subscribed to that they just don’t feel they have the time to review first thing in the morning in their rush to get going
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Don’t forget the second subject line. In your subscriber’s inbox after your subject they see the first several words of your HTML email. If the first text in your HTML email is
Email marketers know that the subject line is perhaps the number one most critical component to any successful email campaign. The subject determines if the consumer is going to open and engage with your email content or not.