If they can’t be automated manually follow each of these steps every 3-6 months depending on how much email you send. The more frequent you send the more often you should clean your list.
Archive | Delivery
Canada’s New CASL Anti SPAM Law Effective July 1st 2014
On July 1st, 2014 the new changes to the Canadian Anti SPAM Law went into effect. This new legislation is designed to protect consumers from unsolicited email from those who would otherwise abuse email sending. Below we will outline the core takeaways and how this may change how you currently operate.
How Soft and Hard Bounces Affect Your Email Deliverability
There are only a few factors that dramatically impact your sender IP reputation. Among those are the number of incorrect email addresses to which you send your email campaigns. If Yahoo, Gmail, or another popular web client is receiving email for an email address that doesn’t exist (even if it once did exist) that is […]
How to Correctly Embed a Link: Avoiding SPAM Filters
Recently we had a client whose email campaign was found in far too many SPAM folders for his comfort. When he reached out to discover what the issue had been we realized that we have never addressed this here on our blog. So for the benefit of all Email Marketing professionals please follow along below.
Why Consistency Is Critical in Email Marketing
Do you currently keep a publishing calendar for your eNewsletter? When people subscribe to your blog or email newsletter they want to know what to expect in terms of content and frequency.
The Power of the Welcome Email
The most critical reason welcome emails are powerful is because they set a precedence in the user’s email client inbox for future email delivery. If your subscriber sees the email immediately following their subscription they are very likely…
Email Campaign Inbox Arrival Time Performance Indications
Recently, industry leader StrongMail.com released the results of a 2012 email delivery performance survey. The purpose of the survey was to explore how the timing of email delivery directly affects performance of key engagement indicators.
Warming Up an IP Address
As you probably know, as a sophisticated email marketing professional, you want your own dedicated IP address from which to send your email campaigns. More information about the difference between shared and dedicated IPs can be found on our site but today we want to address the important topic of establishing a positive profile for […]
Shared VS Dedicated IP Address for Email Sending
Internet Service Providers (ISPs) are the gate keepers of email. They decide if the emails you send to your contacts will get through the SPAM filter or not. ISPs identify incoming mail not by the email address from which it is sent, but by the IP address from which it is sent. ISPs will over […]