However, when you look at the core data, the more images included in an email campaign the lower the overall CTR became as shown by the graph from the report.
Archive | Studies Research and Stats
Understanding The Importance of Mobile
New research from Yesmail in 2013 shows that for the first time ever 55% of emails opens come from mobile devices. Fifty-five percent of all emails are now opened on mobile devices.
Including Buyer Shopping Data Increases Sales
56% of users indicated that they were somewhat more likely to purchase more products after receiving personalized emails about products. The results also suggested that consumers are open to…
Emails Sent Late at Night Get Best Open and Clickthrough Rates
Charting all the various email that was sent based on the time of day it was sent there is not a significant increase in open rates across the several time periods. There begins to be a larger increase when looking at click rates but no matter how you slice the data it is clear that […]
Users Reach First for Tablets to Read and Send Email
The below graph by eMarketer.com shows that even for sending email users who own iPads reach for that device 48% of the time compared to only 41% of the time on their PCs or Macs. Perhaps more relevant to our blog readers are the numbers about reading email which suggest that iPad owners reach for […]
How Long Should Your Email Subject Lines Be
Email marketers know that the subject line is perhaps the number one most critical component to any successful email campaign. The subject determines if the consumer is going to open and engage with your email content or not.
The Best Day to Send Email for High Open Rates and Click Thru
We don’t believe there is a correct answer. The best day is unique to your email list and your target consumer. Only over time can you do enough testing to discover for yourself when you achieve the best open rates with your audience.
Behavior of US Email Users When Email Doesn’t Render on Their Mobile Device
eMarketer has recently reported on some survey data gathered by BlueHornet and others. The data suggests that marketers cannot afford to send email that doesn’t render correctly on mobile devices.
Email Has Highest Engagement Rates and Activity in 2012
Often as marketers there is a tendency to move to the newest technology or medium to reach our target audience. Lately, an increased emphasis has been placed on proving the medium of email. Some recent research has shown that email continues to be the number one activity of the web. Engagement rates are
Which Browsers to Test For: Webmail Compatibility
While most core code is universal among browsers, good programers and designers know that you have to test everything to make sure it renders correctly in each of the most popular browsers.