If they can’t be automated manually follow each of these steps every 3-6 months depending on how much email you send. The more frequent you send the more often you should clean your list.
Archive | Skills of an Email Marketer
Avoid the Morning Inbox Purge
The first thing people do in the morning when checking email is to delete about half of all the unread emails in their inbox. All of the stuff they are subscribed to that they just don’t feel they have the time to review first thing in the morning in their rush to get going
How to Control the Second Subject Line
Don’t forget the second subject line. In your subscriber’s inbox after your subject they see the first several words of your HTML email. If the first text in your HTML email is
How to Add Your Google Plus Profile to Your Emails
Leverage the Google Plus Profile in Gmail inboxes. If your from email address is verified on a Google + profile, your profile image will show up on the right hand side of the screen along with
How to Add Glyphs to Subject Lines
Unicode symbols are often call Glyphs and they draw a lot of attention in a subject line when used on occasion to draw a little extra attention. There are thousands and thousands of available Glyphs that you can use.
Proven Subject Line Types for Increased Open Rate
In looking at our own data and when weighing in with other industry experts like Digital Marketer we have nailed down 4 core types of subject line copy that consistently drive the top results.
Canada’s New CASL Anti SPAM Law Effective July 1st 2014
On July 1st, 2014 the new changes to the Canadian Anti SPAM Law went into effect. This new legislation is designed to protect consumers from unsolicited email from those who would otherwise abuse email sending. Below we will outline the core takeaways and how this may change how you currently operate.
Are More Images Good or Bad for Click Rates?
However, when you look at the core data, the more images included in an email campaign the lower the overall CTR became as shown by the graph from the report.
Email Signup Form WordPress Plugin: iContact, Interspire, MailChimp, GetResponse
Sometimes people find that WordPress doesn’t like advanced code like the optin form HTML code provided by many email marketing platforms. There are a variety of ways to embed the default form into your WordPress pages, posts, and widgets (try the Global Content Blocks plugin) but if you are looking for a shortcut to a […]
The CAN-SPAM Act of 2003 – Email Marketing Compliance
This law, signed in by President Bush in 2003 creates some specific guidelines as it relates to the sending of marketing related email. It is critical to any successful email marketing strategy to adhere to these guidelines as a minimum standard. Below is a summary as it is laid out on the Wikipedia page.