Charting all the various email that was sent based on the time of day it was sent there is not a significant increase in open rates across the several time periods. There begins to be a larger increase when looking at click rates but no matter how you slice the data it is clear that […]
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We don’t believe there is a correct answer. The best day is unique to your email list and your target consumer. Only over time can you do enough testing to discover for yourself when you achieve the best open rates with your audience.