A live side by side example of mobile compatible and non-mobile compatible HTML email templates.
Archive | Skills of an Email Marketer
Understanding The Importance of Mobile
New research from Yesmail in 2013 shows that for the first time ever 55% of emails opens come from mobile devices. Fifty-five percent of all emails are now opened on mobile devices.
Introducing GeoLocation Tracking and Reporting for Email Campaigns
We are excited to introduce you to GeoLocation reports. GeoLocation reports allow you to see exactly where each of your subscribers is located when he/she opens an email campaign and when they click on any link in your campaign.
How Long Should Your Email Subject Lines Be
Email marketers know that the subject line is perhaps the number one most critical component to any successful email campaign. The subject determines if the consumer is going to open and engage with your email content or not.
How Soft and Hard Bounces Affect Your Email Deliverability
There are only a few factors that dramatically impact your sender IP reputation. Among those are the number of incorrect email addresses to which you send your email campaigns. If Yahoo, Gmail, or another popular web client is receiving email for an email address that doesn’t exist (even if it once did exist) that is […]
Email List Segmentation – How and Why
Increased ability to target consumers in critical no matter what your marketing vehicle is. Within the digital space, and specifically as it relates to email marketing, creating targeted segments is as easy as you make it. The key is to start early.
Why Consistency Is Critical in Email Marketing
Do you currently keep a publishing calendar for your eNewsletter? When people subscribe to your blog or email newsletter they want to know what to expect in terms of content and frequency.
How to Code HTML Email Correctly
Designing HTML email is not the same as designing HTML web pages. Email clients cannot read the modern CSS and other code that web browsers so easily render. There is a certain art form to creating HTML email templates and today we want to share an infographic from Litmus that we felt was particularly helpful.
The Power of the Welcome Email
The most critical reason welcome emails are powerful is because they set a precedence in the user’s email client inbox for future email delivery. If your subscriber sees the email immediately following their subscription they are very likely…