Often as marketers there is a tendency to move to the newest technology or medium to reach our target audience. Lately, an increased emphasis has been placed on proving the medium of email. Some recent research has shown that email continues to be the number one activity of the web. Engagement rates are higher than other traditional advertising options and the shift to mobile plays in favor of email marketing.
Recently, Litmus put together a compelling infographic about the research in comparing email to other advertising media. We found it to be very informative. With their permission we are including it below.
Click on the graphic for an enlarged view.