This law, signed in by President Bush in 2003 creates some specific guidelines as it relates to the sending of marketing related email. It is critical to any successful email marketing strategy to adhere to these guidelines as a minimum standard. Below is a summary as it is laid out on the Wikipedia page.
Tag Archives | email marketing
Often as marketers there is a tendency to move to the newest technology or medium to reach our target audience. Lately, an increased emphasis has been placed on proving the medium of email. Some recent research has shown that email continues to be the number one activity of the web. Engagement rates are
While most core code is universal among browsers, good programers and designers know that you have to test everything to make sure it renders correctly in each of the most popular browsers.
Recently, industry leader StrongMail.com released the results of a 2012 email delivery performance survey. The purpose of the survey was to explore how the timing of email delivery directly affects performance of key engagement indicators.
This suggests that while email marketers are consistently effective at writing catchy email subject lines, the content is not good enough to encourage the marketplace to click through. Clicks ultimately drive the sales and actions from which advertisers measure engagement and return on investment.
It would seem that consumers are becoming more responsive to emails and/or marketers are getting better are finding relevant information for relevant markets. Either way I’d say its good news for you and your business.