However, when you look at the core data, the more images included in an email campaign the lower the overall CTR became as shown by the graph from the report.
Tag Archives | litmus
Email Has Highest Engagement Rates and Activity in 2012
Often as marketers there is a tendency to move to the newest technology or medium to reach our target audience. Lately, an increased emphasis has been placed on proving the medium of email. Some recent research has shown that email continues to be the number one activity of the web. Engagement rates are