Warming Up an IP Address

As you probably know, as a sophisticated email marketing professional, you want your own dedicated IP address from which to send your email campaigns. More information about the difference between shared and dedicated IPs can be found on our site but today we want to address the important topic of establishing a positive profile for your dedicated IP address.

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Shared VS Dedicated IP Address for Email Sending

Internet Service Providers (ISPs) are the gate keepers of email. They decide if the emails you send to your contacts will get through the SPAM filter or not. ISPs identify incoming mail not by the email address from which it is sent, but by the IP address from which it is sent. ISPs will over time develop a profile for each IP address sending email. So,

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