There are only a few factors that dramatically impact your sender IP reputation. Among those are the number of incorrect email addresses to which you send your email campaigns. If Yahoo, Gmail, or another popular web client is receiving email for an email address that doesn’t exist (even if it once did exist) that is […]
Tag Archives | delivery
Recently, industry leader StrongMail.com released the results of a 2012 email delivery performance survey. The purpose of the survey was to explore how the timing of email delivery directly affects performance of key engagement indicators.
Internet Service Providers (ISPs) are the gate keepers of email. They decide if the emails you send to your contacts will get through the SPAM filter or not. ISPs identify incoming mail not by the email address from which it is sent, but by the IP address from which it is sent. ISPs will over […]