Designing HTML email is not the same as designing HTML web pages. Email clients cannot read the modern CSS and other code that web browsers so easily render. There is a certain art form to creating HTML email templates and today we want to share an infographic from Litmus that we felt was particularly helpful.
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The most critical reason welcome emails are powerful is because they set a precedence in the user’s email client inbox for future email delivery. If your subscriber sees the email immediately following their subscription they are very likely…
Internet Service Providers (ISPs) are the gate keepers of email. They decide if the emails you send to your contacts will get through the SPAM filter or not. ISPs identify incoming mail not by the email address from which it is sent, but by the IP address from which it is sent. ISPs will over […]
Here are a variety of common techniques or methods that you might employ in your business to gather email addresses: