The first thing people do in the morning when checking email is to delete about half of all the unread emails in their inbox. All of the stuff they are subscribed to that they just don’t feel they have the time to review first thing in the morning in their rush to get going
Tag Archives | marketing
Proven Subject Line Types for Increased Open Rate
In looking at our own data and when weighing in with other industry experts like Digital Marketer we have nailed down 4 core types of subject line copy that consistently drive the top results.
Including Buyer Shopping Data Increases Sales
56% of users indicated that they were somewhat more likely to purchase more products after receiving personalized emails about products. The results also suggested that consumers are open to…
Email List Segmentation – How and Why
Increased ability to target consumers in critical no matter what your marketing vehicle is. Within the digital space, and specifically as it relates to email marketing, creating targeted segments is as easy as you make it. The key is to start early.
Email and Direct Mail are the Most Used Marketing Channels
According to a study conducted by Target Marketing, Email and Direct Mail continue to be the most used marketing channels. Surveys of almost 20,000 marketers concluded that Email is the highest return on investment of any of 19 marketing methods listed in the survey. Why might this be?