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Understanding The Importance of Mobile
By MyEmailProgram Admin on March 12, 2014 in Skills of an Email Marketer, Studies Research and Stats
New research from Yesmail in 2013 shows that for the first time ever 55% of emails opens come from mobile devices. Fifty-five percent of all emails are now opened on mobile devices.
Behavior of US Email Users When Email Doesn’t Render on Their Mobile Device
By MyEmailProgram Admin on April 22, 2013 in Studies Research and Stats
eMarketer has recently reported on some survey data gathered by BlueHornet and others. The data suggests that marketers cannot afford to send email that doesn’t render correctly on mobile devices.