However, when you look at the core data, the more images included in an email campaign the lower the overall CTR became as shown by the graph from the report.
Tag Archives | research
Understanding The Importance of Mobile
New research from Yesmail in 2013 shows that for the first time ever 55% of emails opens come from mobile devices. Fifty-five percent of all emails are now opened on mobile devices.
Emails Sent Late at Night Get Best Open and Clickthrough Rates
Charting all the various email that was sent based on the time of day it was sent there is not a significant increase in open rates across the several time periods. There begins to be a larger increase when looking at click rates but no matter how you slice the data it is clear that […]
Users Reach First for Tablets to Read and Send Email
The below graph by eMarketer.com shows that even for sending email users who own iPads reach for that device 48% of the time compared to only 41% of the time on their PCs or Macs. Perhaps more relevant to our blog readers are the numbers about reading email which suggest that iPad owners reach for […]
Behavior of US Email Users When Email Doesn’t Render on Their Mobile Device
eMarketer has recently reported on some survey data gathered by BlueHornet and others. The data suggests that marketers cannot afford to send email that doesn’t render correctly on mobile devices.
Email List Segmentation – How and Why
Increased ability to target consumers in critical no matter what your marketing vehicle is. Within the digital space, and specifically as it relates to email marketing, creating targeted segments is as easy as you make it. The key is to start early.
Email and Direct Mail are the Most Used Marketing Channels
According to a study conducted by Target Marketing, Email and Direct Mail continue to be the most used marketing channels. Surveys of almost 20,000 marketers concluded that Email is the highest return on investment of any of 19 marketing methods listed in the survey. Why might this be?
Email Campaign Inbox Arrival Time Performance Indications
Recently, industry leader StrongMail.com released the results of a 2012 email delivery performance survey. The purpose of the survey was to explore how the timing of email delivery directly affects performance of key engagement indicators.
New Data Suggests Email Open Rates Up While CTR is Dropping
This suggests that while email marketers are consistently effective at writing catchy email subject lines, the content is not good enough to encourage the marketplace to click through. Clicks ultimately drive the sales and actions from which advertisers measure engagement and return on investment.
Email Open and CTR Ratios are up in 2012
It would seem that consumers are becoming more responsive to emails and/or marketers are getting better are finding relevant information for relevant markets. Either way I’d say its good news for you and your business.