The Blog

30
Jun

Canada’s New CASL Anti SPAM Law Effective July 1st 2014

On July 1st, 2014 the new changes to the Canadian Anti SPAM Law went into effect. This new legislation is designed to protect consumers from unsolicited email from those who would otherwise abuse email sending. Below we will outline the core takeaways and how this may change how you currently operate.

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16
Jun

New Upgraded Survey Tools Released

We have just released an upgrade to the survey tool builder in MyEmailProgram. Prior to this upgrade you had the following question types in the survey builder:

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12
Jun

Are More Images Good or Bad for Click Rates?

However, when you look at the core data, the more images included in an email campaign the lower the overall CTR became as shown by the graph from the report.

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15
Apr

Email Signup Form WordPress Plugin: iContact, Interspire, MailChimp, GetResponse

Sometimes people find that WordPress doesn’t like advanced code like the optin form HTML code provided by many email marketing platforms. There are a variety of ways to embed the default form into your WordPress pages, posts, and widgets (try the Global Content Blocks plugin) but if you are looking for a shortcut to a […]

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26
Mar

The CAN-SPAM Act of 2003 – Email Marketing Compliance

This law, signed in by President Bush in 2003 creates some specific guidelines as it relates to the sending of marketing related email. It is critical to any successful email marketing strategy to adhere to these guidelines as a minimum standard. Below is a summary as it is laid out on the Wikipedia page.

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19
Mar

Comparing Email Templates that Are and Aren’t Mobile Compatible

A live side by side example of mobile compatible and non-mobile compatible HTML email templates.

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12
Mar

Understanding The Importance of Mobile

New research from Yesmail in 2013 shows that for the first time ever 55% of emails opens come from mobile devices. Fifty-five percent of all emails are now opened on mobile devices.

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11
Feb

Including Buyer Shopping Data Increases Sales

56% of users indicated that they were somewhat more likely to purchase more products after receiving personalized emails about products. The results also suggested that consumers are open to…

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11
Nov

Introducing GeoLocation Tracking and Reporting for Email Campaigns

We are excited to introduce you to GeoLocation reports. GeoLocation reports allow you to see exactly where each of your subscribers is located when he/she opens an email campaign and when they click on any link in your campaign.

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25
Jun

Emails Sent Late at Night Get Best Open and Clickthrough Rates

Charting all the various email that was sent based on the time of day it was sent there is not a significant increase in open rates across the several time periods. There begins to be a larger increase when looking at click rates but no matter how you slice the data it is clear that […]

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