We are excited to introduce you to GeoLocation reports. GeoLocation reports allow you to see exactly where each of your subscribers is located when he/she opens an email campaign and when they click on any link in your campaign.
Charting all the various email that was sent based on the time of day it was sent there is not a significant increase in open rates across the several time periods. There begins to be a larger increase when looking at click rates but no matter how you slice the data it is clear that from…
The below graph by eMarketer.com shows that even for sending email users who own iPads reach for that device 48% of the time compared to only 41% of the time on their PCs or Macs. Perhaps more relevant to our blog readers are the numbers about reading email which suggest that iPad owners reach for their tablets 55% of the time and their mobile phones 10% of the time to read email.
There are only a few factors that dramatically impact your sender IP reputation. Among those are the number of incorrect email addresses to which you send your email campaigns. If Yahoo, Gmail, or another popular web client is receiving email for an email address that doesn’t exist (even if it once did exist) that is going to hurt your IP reputation.
We don’t believe there is a correct answer. The best day is unique to your email list and your target consumer. Only over time can you do enough testing to discover for yourself when you achieve the best open rates with your audience.
eMarketer has recently reported on some survey data gathered by BlueHornet and others. The data suggests that marketers cannot afford to send email that doesn’t render correctly on mobile devices.
Often as marketers there is a tendency to move to the newest technology or medium to reach our target audience. Lately, an increased emphasis has been placed on proving the medium of email. Some recent research has shown that email continues to be the number one activity of the web. Engagement rates are