The Blog

15
Apr

Email Signup Form WordPress Plugin: iContact, Interspire, MailChimp, GetResponse

Sometimes people find that WordPress doesn’t like advanced code like the optin form HTML code provided by many email marketing platforms. There are a variety of ways to embed the default form into your WordPress pages, posts, and widgets (try the Global Content Blocks plugin) but if you are looking for a shortcut to a well designed and attractive form this plugin could be good for you.

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26
Mar

The CAN-SPAM Act of 2003 – Email Marketing Compliance

This law, signed in by President Bush in 2003 creates some specific guidelines as it relates to the sending of marketing related email. It is critical to any successful email marketing strategy to adhere to these guidelines as a minimum standard. Below is a summary as it is laid out on the Wikipedia page.

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19
Mar

Comparing Email Templates that Are and Aren’t Mobile Compatible

A live side by side example of mobile compatible and non-mobile compatible HTML email templates.

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12
Mar

Understanding The Importance of Mobile

New research from Yesmail in 2013 shows that for the first time ever 55% of emails opens come from mobile devices. Fifty-five percent of all emails are now opened on mobile devices.

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11
Feb

Including Buyer Shopping Data Increases Sales

56% of users indicated that they were somewhat more likely to purchase more products after receiving personalized emails about products. The results also suggested that consumers are open to…

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11
Nov

Introducing GeoLocation Tracking and Reporting for Email Campaigns

We are excited to introduce you to GeoLocation reports. GeoLocation reports allow you to see exactly where each of your subscribers is located when he/she opens an email campaign and when they click on any link in your campaign.

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25
Jun

Emails Sent Late at Night Get Best Open and Clickthrough Rates

Charting all the various email that was sent based on the time of day it was sent there is not a significant increase in open rates across the several time periods. There begins to be a larger increase when looking at click rates but no matter how you slice the data it is clear that from…

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18
Jun

Users Reach First for Tablets to Read and Send Email

The below graph by eMarketer.com shows that even for sending email users who own iPads reach for that device 48% of the time compared to only 41% of the time on their PCs or Macs. Perhaps more relevant to our blog readers are the numbers about reading email which suggest that iPad owners reach for their tablets 55% of the time and their mobile phones 10% of the time to read email.

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20
May

How Long Should Your Email Subject Lines Be

Email marketers know that the subject line is perhaps the number one most critical component to any successful email campaign. The subject determines if the consumer is going to open and engage with your email content or not.

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14
May

How Soft and Hard Bounces Affect Your Email Deliverability

There are only a few factors that dramatically impact your sender IP reputation. Among those are the number of incorrect email addresses to which you send your email campaigns. If Yahoo, Gmail, or another popular web client is receiving email for an email address that doesn’t exist (even if it once did exist) that is going to hurt your IP reputation.

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