How Soft and Hard Bounces Affect Your Email Deliverability

There are only a few factors that dramatically impact your sender IP reputation. Among those are the number of incorrect email addresses to which you send your email campaigns. If Yahoo, Gmail, or another popular web client is receiving email for an email address that doesn’t exist (even if it once did exist) that is going to hurt your IP reputation.

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How to Correctly Embed a Link: Avoiding SPAM Filters

Recently we had a client whose email campaign was found in far too many SPAM folders for his comfort. When he reached out to discover what the issue had been we realized that we have never addressed this here on our blog. So for the benefit of all Email Marketing professionals please follow along below.

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The Power of the Welcome Email

The most critical reason welcome emails are powerful is because they set a precedence in the user’s email client inbox for future email delivery. If your subscriber sees the email immediately following their subscription they are very likely…

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Warming Up an IP Address

As you probably know, as a sophisticated email marketing professional, you want your own dedicated IP address from which to send your email campaigns. More information about the difference between shared and dedicated IPs can be found on our site but today we want to address the important topic of establishing a positive profile for your dedicated IP address.

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Shared VS Dedicated IP Address for Email Sending

Internet Service Providers (ISPs) are the gate keepers of email. They decide if the emails you send to your contacts will get through the SPAM filter or not. ISPs identify incoming mail not by the email address from which it is sent, but by the IP address from which it is sent. ISPs will over time develop a profile for each IP address sending email. So,

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